Did you know that Talbots, Ann Taylor, J.Jill are "Mom Brands"? I didn't. I mean I know that Talbots isn't the hippest and frankly most of my wardrobe has come from there over the last few years because they carried women's sizes. I will say, the new stuff they are doing is much, much better. Definitely like the new direction. Just not the final sale policy.
I like to read this fashion blog which graciously educated me about the Mom brand thing.
That's cool. I can embrace labels. Just, can we had "hip" for a Hip Mom Brand? Better than Hippy!